Cranky Americans at Cannes: No Showers or Starbucks
Published on: Thu, 07 Aug 2008 14:45:40 -0700
CANNES, France (YouTube.com/AdAge) -- Reporting from the beach at Cannes, Ad Age Editor Jonah Bloom explains why some Americans with $3,000 hotel bills but no showers are a bit cranky about the whole thing. Meanwhile, HBO's "Voyeur" victories raise the issue of how the festival's rigid category system no longer fits the reality of today's actual advertising work and goals. But beyond that controversy, there are other reasons that the Lions event remains one of the international industry's most important gathering.
Author: AdAge
Keywords: business news advertising marketing awards Cannes
Added: August 7, 2008
